Source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimKrVDRFMEX17bmPRxsMQF9KvVAuU4VYZsDXacjk1t7wiSqQfEqqRJiRIsbJy0RLY4wVfyOHz_MPIYSeXl2jQMBUtIiL-l8e7KXIRDexW-2DTZo5hHslDjq7vVbrE_0uCqLDOfpeC0NMI/s1600/teksavvy-sans-contrat.jpg
Critique: Alright, so as soon as this assignment was given, this ad came to mind. Well, not this exact one, but Tek Savvy has ads on streetcars and public buses and I see it all the time that look very similar. I am not a fan of the ad. The model selected for the ad and his clothing and facial expression is a little confusing. I have showed many friends this ad and they all responded similarly. They respond with, "That is such a creepy look" and it really is. The overall layout looks very cheap and most likely done by an amateur with little to none background in design. The typeface is not working either, the placement of the text looks like it was done in 1 shot with a center adjustment setting and a few spaces between the text. There is not much I actually enjoy about this. The best piece within this ad would be the logo, which I'm still not a big fan of either.
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