Tuesday, April 19, 2011

Air Jordan Ad





Date: April 18, 2011
Source: http://www.eukicks.com/vintage-air-jordan-print-ads-mars-blackmon/

Critique: Now, this is a classic image especially for me. I am heavily influenced by the sneaker culture, yes there is one, it's crazy and full of elitists. This advertisement displays Spike Lee with Michael Jordan's shoe on his head. It's implying that Jordan is jumping over him and it could also be referring to the sneaker culture which is often called the 'sneakerhead' culture. I like the ad, the only thing I would consider changing is Spike Lee's hand, the lighting on it could take away from what is actually being highlighted, the shoes. And maybe a tad more lighting on Spike's face.

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