Wednesday, April 20, 2011

Apple Ads

Date: April 20, 2011
Source: http://www.brandinfection.com/2007/01/23/faces-behind-the-apple-ads/

Critique: This is one of the many very iconic ads for Apple's campaign. This is the before and after photo. Again, I love the silhouette, it got rid of all the information that could get in the way of what is being advertised, the iPod. The simplicity of this ad and the colourful backgrounds is what made this so successful. I am a huge fan of this campaign, it was the start of the huge trend of not only owning an iPod, but white headphones as well. People would buy Apple headphones for their mp3s and honestly the Apple headphones aren't even that good. This shows how effective Apple was at advertising these products.

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