Source: http://yorgonestoridis.com/yorgo-nestoridis-development/semiomantics/do-you-like-my-ads/
Critique: This is a guerrilla/ambient advertisement done by Coops. Details about the cars included aren't known, but the idea is amazing. There's no way an average person would walk or drive by without seeing this. The tagline (seen on the right building) is also great, it is a bent image with a straight headline (learned this in conceptual process). An important thing that makes this ad stand out so much is the colour of the paint. It is a high contrasting colour when put against a dark colour. It's a neon green that will not be missed, I'm sure this advertisement brought a lot of attention to the brand.
No comments:
Post a Comment