Source: http://h-oo-k.me.uk/cokerefreshingillustration/
Critique: This ad for Coca Cola is great. The colours are amazing. The concept of the ad is clever. Using the contrast with the bottle against the red background worked well, the bottle is easy to see and is the first thing I saw. After seeing the bottle, you then read the headline and then move up to see the very busy and colourful stuff that is coming from the bottle. The only thing that kind of bothers me in this ad is the disco ball at the top. I think that if they were to use the red clouds instead, it might look a bit better. Other than that, I really like it.
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